Full Catalog Design
This section will provide you with some common print terms that will help you make decisions for your next project.
Our professional designer will advise and create, edit and adjust whatever your imagination suggests. We will help you prepare a visualization of any of our offered products, as well as logos, and any other project ideas that you may have. Come to us with an idea and we can help turn it into a print product.
Common Print Terms
FINISHES
Coated – A paper with a waxy finish (shiny or matte) on both sides of the sheet. Uncoated – A paper with an untreated surface that is dull to the touch and unreflective. Coated One Side (C1S) – A cover stock that is shiny on one side and dull on the opposite side.
Wove – A smooth uncoated surface.
Laid – Textured lines on its surface. This finish is used mostly for business stationery elements, like letterhead, envelopes and business cards.
Linen – Similar to a laid finish, this paper has textured lines on the surface of the sheet, but they are finer and more regular than those that appear on a laid finish stock. This paper is also used frequently for letterhead.
WEIGHT
The weight of a paper refers to the thickness of a single sheet, measured in pounds. A general rule of thumb is the higher the number the thicker the paper. In the world of paper, a “#”means pounds.
Common weights:
– Business Cards (#80 Cover, #100 Cover, #110 Cover, #130 Cover)
– Letterhead (#20, #24, #60, #80 Text, #100 Text)
TEXT VS. COVER
Text paper can have a coated or uncoated finish. These thinner, lightweight papers are commonly used for publication interiors, sell sheets and letterheads. Below is a brief description of some of the most common text weights, from lightest to heaviest:
50#T – Standard light weight paper, equivalent to 20# bond (copy paper).
60#T – One grade heavier than standard, equivalent to 24# bond.
70#T – Equivalent to 28# bond.
80#T – Higher weight/thickness text commonly used for wedding programs, menus, fine brochures and more
100#T – High end booklets come out amazing on this stock. Also commonly used for event flyers and small posters–can be compared to a light weight cardstock.
Cover stocks are heavy in weight, rigid and not easily folded. These papers are generally used for publication covers, business cards and postcards. They can have coated or uncoated finishes. Common weights for cover stocks include:
80# – The next weight heavier than 65#.
100# – Mid-weight cover paper.
110# – Sturdy cover paper considered a heavyweight.
130# – A heavyweight cover alternative.
